Television industry is a tricky business! Here every day is a challenge to gain the TRP’s and eyeballs to maintain the lead position of a program and a channel. It needs guts, instinct and deep conviction to push ahead and make things happen. Neelima has been one of the most prominent anchors in Marathi entertainment and television news industry. She has the chutzpah! She has been effective and has established a benchmark with her style of working.