Sugandha Lonikar has risen from the ranks in the television industry and heads the Channel Promotions as well as Films Promotions Zee Marathi and ZEE Studios. She has been a trend-setter in the field of promotions for Marathi GEC (General Entertainment Channels) as well as Marathi Film industry. She had promoted almost 30 Films over last decade, some of which include the record breaker Marathi films like Saade Made Teen, De Dhakka, Natarang, Kaksparsh, Duniyadari, Time Pass, Fandry, Lai Bhari, Dr. Prakash Baba Amte, Elizabeth Ekadashi, Killa, Katyar Kaljat Ghusali, Natasamrat, Sairat and still counting. Having groomed many under her, she continues to be a pillar in this difficult industry. Sugandha, gentle with a core of steel.